Values

We believe in
passion,involvement,
professional curiosity

Blend (mutual cultural exchange, reciprocal influence) Confrontation Knowledge (Know how) Experimentation

Ours is a
tailor made approach

Flexibility Customisation Precision, accuracy Integration

We have a calling for
quality-priceeffectiveness

Method Optimisation Benefit Affordability

We are
partners

Sharing Cooperative support Result Ethics

Our expertise

STRATEGIC STUDIES
Scenario and market analysis
Image and positioning
Brand Equity
U&A Survey
STAKEHOLDER ENGAGEMENT
Non-directive listening
Social Community
NEW PRODUCTS DEVELOPMENT
Adaptive conjoint analysis
Marketing mix optimization
ADV
Pre e post communication test
Awareness & ADV Tracking
QUALITY
Customer Satisfaction
Internal climate analysis
DISTRIBUTION CHANNELS ANALYSIS
Mystery
Territorial analysis
Store checks & In store-survey

Keep in touch

Antonio Federico
Di Marco Pernice

Chief Executive Officer

After a several years spent with some of the best Italian research agencies, Antonio establishes MPS in 1990. He now leads a group that also includes NT Next, a successful web marketing agency.
He is strategic consultants in several Italian leading enterprises, using research as a tool to support business evolution. A recognized expert in different business areas, such as radio, baking and insurance, semi-durables and FMCG.

a.dimarco@mpsresearch.it

Diego Ferrari

Quantitative Research Director – Domestic Client Account Manager

Diego has been part of the MPS team since 2001, has carried out over 1200 quantitative and integrated studies, partnering with clients all along the whole research process.
Lecturer at the Bergamo University and teacher at several post-university training courses. Diego is especially experience in banking and insurance, trade, mass market, media and public utilities.

d.ferrari@mpsresearch.it

Cristiana Valenti

Quantitative Research Director – International Client Account Manager

International market research professional with three decades of experience and expertise in consumer insights and engagement. Cristiana joined MPS in 2009 where she is in charge of International research, having a calling for cultural-linguistic mediation. She also takes care of some key domestic clients operating in the financial, household goods and OTC markets.

c.valenti@mpsresearch.it

Fabiana Vidoz

Special projects and innovation Director

Analyst and specialist in strategic and tactical research with 20 years experience.
Fabiana designs and implements research for companies and institutions, with the purpose of developing business, leverage intangible assets and unvoiced potential, strengthen positioning, image and reputation. The listening and participation processes she leads stimulate change and stakeholder engagement.

f.vidoz@mpsresearch.it

Elena Signorelli

Qualitative Research Director

Still passionate about motivational research after almost three decades of work in the sector, in MPS she has the role of head of the qualitative division for both Italian and international projects. She is curious and always attracted by all the innovative approaches that can give added value to traditional methodologies. Strategic workshops and Co-creation are the areas where her experience and openness to innovation deliver her best. In 2019 she obtained the certification as LSP® method facilitator.

e.signorelli@mpsresearch.it

Silvia Zoboli

Senior Quantitative Researcher

After earning her PhD in Applied Sociology and Social Research Methodology in 2006, she held the position of Research Fellow at the University of Milano-Bicocca. Since 2011 she has held various senior researcher roles in Institutes of national importance. Since 2019 in MPS she is Senior Quantitative Researcher. She has conducted lectures at university level.

s.zoboli@mpsresearch.it

Paolo Rossi

Head of strategic department

In market research for more than 25 years as part of the top management in national and international institutes.
He has gained extensive experience in particular in the food, beauty, health and political-social survey sectors.
Despite many years of experience, his desire to learn and get involved and his curiosity are always the same as on his first day of work.
In MPS since 2020.

p.rossi@mpsresearch.it

Andrea Castoldi

Business development director

Andrea has worked for 15 years for Italian and multinational marketing research agencies. Across businesses as media, utilities, banking and FMCG, he has been helping companies in planning, designing and undertaking their research studies, up to offering his assistance in how to best approach the implementation of the survey outcomes.
He is particularly interested in the emerging social and market trends and keen in sharing the resulting opportunities with client companies. Andrea joined MPS in September 2015, where he is in charge of business development.

a.castoldi@mpsresearch.it

Simona Beltrame

Strategic Development partner

Simona began her career in this market in the early ‘80s, to become the CEO of a major Multinational Agency: the world of research has no secrets from her. External and internal clients and customers of her clients are at the core of her interests.
Acute and curious, she masters experience and innovation, to design customised products that are in line with the special needs of each business.
She has now come up beside MPS with the purpose of bringing the agency at the top of the Italian market, in cooperation with the rest of the team.

s.beltrame@mpsresearch.it

 

Our clients

Eon TIM Poste italiane Intesa San Paolo Deloitte Fiera Milano Fondazione Fiera Milano RDS
Ikea BMW Volkswagen Comelit De Agostini UBI banca Credem Publicis media
Slam Under armour Salewa Dynafit Datev Koinos casiraghi greco& Lyreco Asdomar
Polti Cargill Facile Arexons IAMA Risorse Umane Dental Pro Ministero per la pubblica amministrazione European Commission
Lego Vileda Pepsi Chanel Zalando Università degli studi di Bergamo Università degli studi di Milano Bicocca Università degli studi di Bolzano
Università degli studi di Padova Università degli studi di Udine Università Cà Foscari Venezia
 

Via Gabriele Rosa, 28
24125 Bergamo - Italia

Tel: (+39) 035 4212311
Fax: (+39) 035 4212312
mps@mpsresearch.it

LinkedIn

For further information
Cristiana Valenti
c.valenti@mpsresearch.it

Where we are


MPS is located in Bergamo, that is less than 50km. east of Milan. Bergamo hosts the third Milan international airport (“Milano Orio al Serio”), which is the fourth largest airport in Italy when it comes to passengers and cargo flights. The airport is only 10 minutes away from MPS headquarters.
To know more about Bergamo and for tips, click on the following link:
http://www.turismo.bergamo.it