This is a Brand Personality interpretative model based on a personality theory approach known in academic psychology circles as the "Big Five".

Like its reference model, it finds its origins in the psycholinguistic model of terms and expressions, which are used to describe the human "personality" in the main contemporary languages.

EcoStampa Media Monitor and Lorien Consulting.
The first tool to control and evaluate the impact and spin-off of P.R. activities on all their reference targets (media, public intermediaries, opinion-makers, public opinion, consumers…) and applicable to all efficiency indicators.

Created and perfected during the course of a series of surveys relating to the Media world, this is an integrated research method, where a quantitative recruitment stage is followed by large-group (15-20 participants each) work sessions.

Due to its statistically significant sample size and thanks to the group interview technique, Mini Auditorium provides both typically quantitative surveys and qualitative surveys.

This is an analysis which not only tests the approval of single ideas, but also provides a combination of "rules", thanks to which it is possible to optimize the packaging.

It identifies the contribution of single product factors and their interaction obtained through the virtual reconstruction of the stimuli, so that options already established can be tested and, at the same time, new ones can be prompted.

It is able to analyze both the perceived and sensorial factors of a product (shape, color, size, materials etc.) and the main conceptual variables (benefit, price, brand etc).

The analysis is integrated with qualitative information obtained by means of single product mapping (real and/or hypothetical) within the competitive scenario it belongs to.
In this way, a basis of information for specific operational decisions to be made is provided.

A.C.A. (Adaptive Conjoint Analysis) is a method developed for the analysis of marketing variables by means of extensive personal surveys, based on the use of a Personal Computer.

The software used means that up to 30 product features can be examined at 9 different levels each. The respondent is shown the features and the levels considered most important in succession, which allows for the rejection of anything which did not arouse any particular interest.

The data collected is the expression of the importance attributed to the features in the mix, and allow for simulations aimed at defining different scenarios.

Flexibus is our Omnibus, a telephone survey representative of the adult Italian population.

Every month we carry out 1200 telephone interviews sub-divided into 4 weekly waves of 300 cases each, in different combinations.

The enormous importance attributed to service quality is based on the fact that it is increasingly difficult to create an arguably competitive advantage based exclusively on technological development and diversification.

Product differentiation and marketing policies are therefore increasingly focussed on aspects which are not solely linked directly to tangible product contents, but are also focussed on aspects such as the company's Brand Personality.

Distinguishing oneself is a must in overcrowded and competitive markets
A positioning strategy is the way to get an identifiable and defendable market space in a competitive environment: it's the combination of analysis and actions aiming at identifying and building a competitive advantage able to create an outstanding product, service or company in the customer/service user view.

One of the most important marketing issues is undoubtedly the construction of "models" which helps to better understand how the market "sees" a group of products/services/companies in relation to a series of relevant "attributes".

The commercial success of each product and the following level of profitability are strictly connected to the relationship between features and price positioning as regards needs and what the target perceives.
The research methodologies "Value Builder" as a whole, provides an excellent support for identifying the optimal price and marketing mix.

The level and the quality of the service offered to the customers are crucial for the success of any business.
The experience underwent by the customers, through the structure and the staff, influences the success and the profitability of each business.
Planning everything in the very details is not enough, it is necessary to measure, verify and inspect.

An objective, anonymous, analysis entrusted to external professionals, is able to provide the necessary information to ensure that the customer experiences the process as it was planned.