Methodologies · MPS Marketing Research

Methodologies For each requirement a solution, for each problem a specific research methodology: our method starts from the exact understanding of the problem and leads the customer to the investment in the research.

In this way each research becomes a means to go over the transformation line of a simple datum in precious information for the decision process.

The follows are just some of the methods used:

Basic research/ desk research
Concept test
Product test
Name test
Package test
Taste, sniff test
Shelf test
Distribution Channel Research
Communication research
Image research (product, brand, company images)
Customer satisfaction research
Industrial, business to business research
A.C.A. (Adaptive Conjoint Analysis)